Senior Associate, Media Optimization

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

The Senior Associate, Media Optimization is a core member of a dynamic, solutions-oriented team. The ideal candidate will have familiarity with optimization strategies to achieve the client’s media investment goals and drive budget growth. In this role, you will partner with other Programmatic and Artificial Intelli...

Plan the structure and take ownership of the setup of programmatic campaigns (ex. TTD, Xandr, DV360, Amazon). 
Manage all aspects of campaigns including campaign and creative setup, tracking, QA, proactive performance checks, optimizations, pacing, and profitability updates to ensure goals are met within team SLAs. 
Collaborate with internal teams to troubleshoot any creative, HTML tags, pixel-related, or verification-related issues. 
Work closely with all account teams to develop tagging strategies. 
Drive test and scale programs. Seek out new optimization tactics and knowledge and share them with the wider teams. 
Provide insights into your optimization approach and work with the account service team to turn data-backed actionable insights into recommendations that enhance client strategy. 
Act as a consultant to educate account teams on best practices for campaign setup, data collection, technology, and platform use 
Complete requests in internal data management platforms 
Discrepancy investigation and resolution 
Work with your manager to meet the goals of the Media Optimization team and to fulfill the team strategy.  
Creation and implementation across the team of any new processes and procedures 
Grow your knowledge of programmatic platforms such that you attain a detailed knowledge of all programmatic media practices utilized in the company within the first year of the role. 

 

1+ years of experience working on biddable or programmatic platforms such as DV360, The Trade Desk, or Xandr (ideally including certification).  
Experience with one or more ad servers (DCM, Sizmek, AdForm). 
Knowledge of HTML, XML, and JavaScript in an advertising context. 
Good understanding of the online ad industry, ad targeting and optimization through DSPs/SSPs, an understanding of video and DOOH advertising and related metrics is a plus 
Passion and curiosity for advertising technology and artificial intelligence; eagerness to learn new tools (e.g., HTML, Big Query, and Python, etc.) 
Proficiency in technologies: Excel (Pivot Tables, VLOOKUP’s, etc.) is required. 
Strong analytical skills and an affinity for numbers is key; experience with Google Analytics is a plus.  
Excellent interpersonal and communication skills; the ability to clearly communicate your findings and solutions in both written and verbal. 
The ability to form strong relationships with internal/external teams. 
A self-starter attitude – not afraid to ask for help or volunteer with new ideas. 
Highly organized, including strong time management. 
Bachelor’s degree OR Associate's degree with at least 1 year of experience (including Internships) within the online advertising industry with a focus on trafficking and operations