About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
3754 - Senior Associate, Search - Manchester
Key Responsibilities
Support the setup, optimisation, and maintenance of paid search campaigns across platforms such as Google Ads and Microsoft Ads.
Assist with keyword research, creative, bid adjustments, and budget pacing and optimisation under guidance from senior team members.
Carry out quality assurance (QA) checks to ensure campaigns are accurate, compliant, and aligned to best practice.
Help implement testing plans, learning how to measure impact and report results clearly.
Support and quality check work delivered by Global Operations Centre (GOC) teams, escalating issues where required to maintain delivery standards.
Support the preparation of client performance reports and dashboards, ensuring data accuracy and consistency.
Assist with performance analysis, identifying trends, anomalies, and opportunities to flag to clients and the wider team.
Maintain internal trackers and documentation to support smooth delivery and transparency.
Work collaboratively with Search and wider channel teams to support client deliverables.
Attend internal and client meetings where appropriate, building confidence in how search performance is discussed.
Follow established processes and ways of working to minimise risk and ensure high standards of delivery.
Support financial and operational hygiene by ensuring activity is accurately reflected in internal systems where required.
Actively engage in training, certifications, and coaching to build paid search knowledge and capability.
Seek feedback regularly and demonstrate progress against development goals.
Contribute to team knowledge sharing by capturing learnings from tests, campaigns, or training.
Required Skills & Abilities
At WPP Media, we believe in the power of our culture and our people. In this role, it will be important to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by leading collectively to inspire transformational creativity.
Create an Open environment by balancing people and client experiences through trust.
Lead Optimistically by championing growth and development.
A strong interest in paid search and digital marketing, with a desire to build a career in Search.
Some hands-on experience or exposure to Google Ads, Microsoft Ads, or paid media platforms (through research, work, placements, or training).
Strong attention to detail and a willingness to learn technical and analytical skills.
High degree of confidence working with numbers and data, with curiosity about what performance trends mean.
Good communication skills and a collaborative mindset.
A proactive, organised approach to managing tasks and deadlines.
