Associate, Programmatic

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3304 - Programmatic Account Executive - UK

Campaign Management 
•    Use gained marketplace knowledge to translate a clients brief from the Digital Planning team into a Display plan which will achieve success for the brand.  
•    Implementation, management, and daily optimisation of campaign activity. 
•    Manage the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process 
 Client and Partner Management 
 •    Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity 
•    Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results. 
•    Create strong working relationships with display and video media partners e.g., Google 
•    Attending internal and external training sessions in person to develop platform and marketplace knowledge 
 Operational Excellence 
 •    The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs. 
•    Ensure financial accuracy, learning the billing process and applying best practice 
•    Maintain standards and process throughout the end-to-end campaign lifecycle 
•    Develop close working relationships with internal teams such as ad trafficking team and the reporting team.  
  

•    Keeps up with the exciting world of digital marketing 
•    Proficient use of Excel and Powerpoint 
•    Ability to manage their time effectively and of working as part of a group 
•    Attention to detail and excellent communication skills, written and verbal 
•    Affinity for numbers and with an analytical thought process 
•    Proactive and self-motivated, always looking to expanding knowledge and capabilities