Experience (SEO, GEO) Associate Director

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About Mindshare: A Leading WPP Media Brand

Lead and Inspire: You’ll directly manage, coach, and empower a brilliant, growing team of Experience specialists (SEO, GEO, analytics), fostering a highly collaborative and supportive culture.
Client Champion: Act as the day-to-day strategic lead for key accounts, building deeply trusted relationships and ensuring our delivery consistently smashes client KPIs.
Operational Excellence: Drive the high-quality delivery of our Experience products across WPP Media agencies, refining workflows and scaling our frameworks for success.
Commercial Growth: Play a crucial part in the business by supporting pitch responses, spotting fresh growth opportunities within existing portfolios, and keeping projects profitable.
Tech & Innovation: Stay ahead of the curve by playing with the latest tech, from cutting-edge LLMs to smart SEO automation, to keep our strategies sharp and impactful.

 

This role is perfect for a strategic, tech-savvy leader who loves mentoring a team just as much as they love diving into SEO analytics and driving brilliant commercial outcomes for top-tier clients. We’re also looking for;
SEO & GEO Mastery: Deep, hands-on expertise across SEO, GEO, analytics, and reporting, with a proven ability to translate complex data into brilliant, actionable strategies.
Leadership Chops: Demonstrated experience in managing, mentoring, and developing mid-level and junior staff, helping them build their craft capability.
Client-Facing Brilliance: Stellar communication and stakeholder management skills, with a track record of driving continuous improvement in client satisfaction.
Commercial Acumen: Solid experience in monitoring project profitability, managing team resourcing, and assisting with scoping and new business pitches.
Tech-Agility: A tool-agnostic, adaptable mindset with the ability to confidently navigate diverse platforms, search engines, and market research tools.