Influencer Marketing Manager – The Coca-Cola Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs bra...

Develop and present influencer marketing strategies aligned with business and brand objectives.
Lead end-to-end influencer marketing campaigns, including planning, briefing, creator selection, content approvals, publishing, and performance tracking.
Build and scale influencer marketing capabilities, processes, and operating models to drive efficiency and long-term growth.
Manage relationships with agencies, creators, technology partners, and cross-functional stakeholders to ensure seamless execution.
Lead test-and-learn initiatives to validate new creator, content, platform, and audience approaches.
Effectively manage campaign budgets and identify opportunities to improve return on investment.
Analyze campaign performance, extract actionable insights, and translate learnings into optimization recommendations.
Monitor industry trends, emerging platforms, creator economy developments, and innovations to identify growth opportunities.

4+ years of experience in influencer marketing, digital marketing, media, strategy, or related fields.
Strong English communication skills, both written and spoken.
Strategic and analytical mindset, with the ability to translate business challenges into actionable plans and measurable outcomes.
Strong stakeholder management and organizational skills, with excellent follow-up capabilities.
Ability to work effectively across cross-functional teams, agencies, platform partners, and internal stakeholders.
Data-driven approach with experience in campaign measurement, performance analysis, and insight generation.
Excellent communication, presentation, negotiation, and project management skills.
Proactive and solution-oriented, with the ability to manage multiple priorities effectively in a fast-paced environment.