Senior Director of Marketing

We've raised over $34m from leading investors. We're looking for ambitious, talented, action-oriented individuals to join us in shaping the future of student mental healthcare.

We are seeking a Senior Director of Marketing (Head of Marketing) to lead Mantra's marketing function as we grow. This role owns demand generation, brand and content, campus marketing and conferences, and marketing operations, and reports directly to the CEO. You will inherit a team of five strong, marketers.

Mantra sells to universities, which means a long, multi-stakeholder sales cycle: a VP of Student Affairs, a Counseling Center Director, a Provost, and Procurement may all touch a single deal over many months. Marketing also has to reach a second, very different audience: the students who actually use the product, wh...

Demand Generation and Performance Marketing: Own marketing's contribution to pipeline. Build a repeatable demand generation engine, own attribution across a long multi-touch sales cycle, and set clear lead-scoring and handoff SLAs in direct partnership with Sales.
Conferences and Campus Marketing: Own the conference and campus marketing portfolio as a core demand generation channel, partnering with the team's campus marketing lead on execution and with Sales and Partner Success on outcomes.
Brand and Content Strategy: Set the direction for brand positioning, content, and public relations, and give the team's senior content lead a real seat in planning rather than just producing what strategy hands down.
Marketing Operations: Own the marketing stack (HubSpot, Salesforce, reporting dashboards) and the team's data-driven decision-making, in partnership with the team's marketing operations lead.
Team Leadership: Directly manage and develop four marketers, several of whom carry real workload and retention risk today, and rebuild the intake and prioritization systems the team has been missing.
Cross-Functional Alignment: Coordinate with the product marketing and lifecycle marketing function (now under the Product, Design, and Engineering pod) on Beacon and product launches, and with Sales leadership on GTM alignment and channel partnerships like EAB.

Communication: You represent marketing's priorities clearly to executives, to Sales, and to teams outside your reporting line, and you tailor the message to the audience without losing the substance.
Collaboration: You build real working relationships across functions you do not manage, particularly with product marketing and sales.
Strategic Thinking: You can set an annual marketing plan against real growth targets and a fixed budget, and explain the tradeoffs you made.
Operational Excellence: You read channel performance and attribution yourself, hands-on with the numbers, and know where to move spend and why. You also get into the actual mechanics of the marketing-to-sales handoff, lead scoring, and routing, and can tell a lead quality problem from a follow-up problem.
Stakeholder Management: You negotiate lead-scoring and handoff SLAs directly with a sales leader, and keep escalation lines clean across teams you do not manage.
Creative Execution: You bring enough brand and content judgment to guide the team's creative work, and you know when a campaign or piece of content is not landing.
Cultivate Our Team: You have managed a team through a leadership transition, retained the people worth keeping, and can describe specifically how you did it.
8 or more years in B2B marketing, including at least 3 to 5 years directly managing a multi-function marketing team
Demonstrated fluency in performance marketing and attribution: you can defend a lead-scoring model and show where spend should move and why
Experience owning the marketing-to-sales handoff end to end (lead routing, scoring, SLAs) in a CRM stack such as HubSpot and Salesforce
Experience managing brand, content, and field or campus marketing at once
Comfortable using AI tools (for example Claude, Gemini, or similar) as part of the daily operating model
Demonstrates accountability and ownership, and a bias toward building durable systems over short-term wins
Have navigated attribution in a business with a long, multi-touch B2B sales cycle (6 months or more), and can walk through how you assigned credit and adjusted spend
Have marketed to two audiences on the same account: an institutional buying committee and an end-user population whose usage and outcomes data drive renewal
Have run conferences or field marketing as a primary demand generation channel, with real cost-per-lead and pipeline accountability
Have worked in a market shaped by public-sector procurement or public-records dynamics (RFPs, FOIA requests, or public institution budget cycles)
Have managed a co-marketing relationship with a partner who has an independent relationship with your same buyer, similar to our EAB partnership
Have marketed a product with a multi-year renewal or expansion cycle tied to usage and outcomes data
Have picked up a demand generation program that had stalled or lost momentum and can point to specifically what you changed to get it moving again
Impactful Opportunity: Lead marketing for a mission-driven company at a genuine inflection point, supporting mental health access for over 1.3 million students.
Real Ownership: Build the marketing function's operating system from the ground up rather than maintaining someone else's.
Executive Access: Report directly to the CEO and work closely with the executive team through an active growth-equity raise.
Collaborative Culture: Lead a team that has already converged on the right strategy (quality over volume, repeatable process, real sales alignment) and needs a leader to clear the path, not redirect it.