About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
We’re looking for an AV Account Director to lead best-in-class AV planning and buying across a portfolio of clients, predominantly Nationwide, Audible and JML.
Key Responsibilities
Leading AV planning and buying across clients such as Nationwide, Audible and JML.
Delivering best-in-class implementational planning across TV, BVOD/VOD/Online Video, and Cinema.
Owning responses to client briefs and ensuring clear, insight-led storytelling underpinned by data and audience understanding.
Overseeing the day-to-day investment process for clients, ensuring a sharp and highly efficient approach to value, quality and delivery.
Building strong senior client relationships, while maintaining a close connection with day-to-day client contacts.
Supporting and developing direct reports through clear roles, stretching goals and engaging career paths.
Managing the AV planning and buying team for your brands with an inclusive leadership style and clear direction.
Working closely with relevant accountability and investment stakeholders to ensure the highest quality delivery in the most commercially beneficial way.
Maintaining close oversight of buying output, with expert judgement on plans and the wider AV marketplace.
Ensuring contractual commitments, campaign delivery standards and client guarantees are met.
Driving innovation across AV output, including future-facing activation opportunities in addressable TV, video and audio.
Proactively forging strong relationships with media owners to unlock opportunities for clients.
Contributing to new business pitches and supporting the transition of new clients where required.
Required Skills & Abilities
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Strong AV planning and buying experience across TV, BVOD/VOD, Online Video, and Cinema.
A deep understanding of audience planning and the ability to translate insight into effective AV recommendations.
Strong marketplace knowledge, ensuring you’re on top of all relevant industry headlines, viewing trends, content and developments
Knowledge and experience with key AV tools and booking systems including (but not limited to) MediaExplorer, DDS, AdvantEdge, techedge, Caria, Prisma and Adwords.
Proven experience leading client accounts and building trusted senior client relationships.
Experience managing and developing teams, with a clear and inclusive leadership style.
A track record of delivering against client targets, guarantees and investment commitments.
Commercially aware, with strong attention to detail across buying quality, value delivery and financial forecasting.
Strong understanding of measurement across AV channels, alongside current market challenges and solutions.
Comfortable handling complex situations, resolving conflict and proposing clear solutions.
Effective delegation and strong team management skills.
Confident presenter with the ability to communicate clearly and persuasively to both internal and external stakeholders.
Strong negotiator with the ability to influence across clients, media owners and internal teams.
Proactive, collaborative and pitch-ready, with a future-focused mindset and appetite for innovation.
