About the Job
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC ...
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Key Responsibilities
The Digital Partner Marketing Manager (DPMM) is a partner-facing GTM leader responsible for translating client priorities into actionable, high-impact partner marketing execution. This role goes beyond campaign delivery. DPMMs act as strategic advisors and GTM orchestrators, enabling partners to build and execute scalable co-marketing plans that drive pipeline, opportunity creation, and measurable business outcomes. DPMMs operate within a global, data-driven operating model, leveraging structured frameworks, dashboards, and repeatable motions to deliver consistent impact across a portfolio of partners.
Partner GTM Strategy & Planning
Translate client solution plays and priorities into clear, executable partner GTM plans
Define target audiences, value proposition, messaging and channel strategy
Simplify complex partner strategies into focused, outcome-oriented plans
Align closely with PMMs, PDMs and sales stakeholders on GTM priorities
Campaign Activation & Execution
Guide partners to launch and execute campaigns quickly using available assets and programs
Support end-to-end campaign activation (planning → execution → optimization)
Ensure alignment to client incentives, programs and Campaign-in-a-Box frameworks
Drive repeatable execution models across the partner portfolio
Pipeline & Performance Accountability
Drive partner activity toward pipeline generation and opportunity creation
Track performance across funnel metrics (leads, referrals, pipeline)
Use dashboards and data insights to recommend next best actions
Ensure campaign impact is measurable and tied to business outcomes
Partner Relationship & Influence
Act as a trusted advisor to partner marketing and leadership teams
Build strong, ongoing relationships with a portfolio of partners (15-20)
Influence partner priorities without authority, guiding focus toward highest-impact activities
Lead partner meetings and workshops with confidence and clarity
Data-Driven Decision Making
Use performance data to prioritize partners, campaigns and investments
Identify risks, gaps and opportunities early and drive course correction
Translate insights into clear, actionable recommendations
Ensure consistent use of tracking tools, reporting frameworks and governance processes
Scalable Delivery & Operational Excellence
Manage a portfolio of partners using structured frameworks, templates and playbooks
Deliver consistent output quality through repeatable processes
Contribute to a globally standardized operating model with local adaptability
Maintain strong execution cadence across planning, delivery and reporting cycles
Required Skills & Abilities
Connects partner strengths to market demand and customer needs
Focuses on pipeline, revenue impact, and business outcomes
Prioritizes what will drive impact this quarter
Translates strategy into clear, phased GTM plans
Defines KPIs, audiences and channel mix
Brings structure without over-complicating
Strong understanding of demand generation across channels
Understands funnel mechanics (awareness → conversion → pipeline)
Provides practical, execution-ready recommendations
Builds trust quickly with partners and stakeholders
Influences without authority with confidence and clarity
Facilitates alignment across partner, client field and internal teams
Manages multiple partners without loss of quality or cadence
Uses frameworks, checklists and dashboards to scale impact
Comfortable operating in structured, high-volume environments
Interprets metrics and translates them into actions
Uses data to prioritize and optimize efforts
Focuses on outcomes, not activity
Thrives in ambiguity and evolving partner contexts
Quickly absorbs new technologies, offers and GTM motions
Continuously improves approach based on feedback and results
8–10+ years in B2B, digital, or partner marketing (preferably in tech/client ecosystem)
Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems)
Experience building and executing GTM or demand generation strategies
Strong understanding of marketing funnel, campaign execution and performance metrics
Demonstrated stakeholder management across cross-functional teams
Experience working with data, dashboards or marketing performance reporting tools
Partners execute focused, high-impact GTM plans aligned to client priorities
Consistent pipeline growth and measurable ROI across partner portfolio
High partner satisfaction and engagement
Clear, structured execution across planning, campaign delivery and reporting
Strong alignment across client stakeholders and partner ecosystem
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an
