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Senior Strategist

Wunderman Thompson
Detroit, Michigan, United States Full Time USD 60,000 - 140,000 p.a. 18 days ago

About the Job

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC ...

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

Key Responsibilities

Independently execute environmental and trend analyses, and translate into insights 
Plan, execute, and synthesize various types of research 
Dive deeply into data and user analytics to understand behaviors and results, and develop actionable recommendations  
Understand and consider the interconnectedness of human needs, business strategy, and competitive landscape to determine unique value propositions and business-critical must-wins  
Drive prioritization efforts to identify highest-value opportunities  
Help craft measurement plans to understand impact of solutions and drive optimization over time  
Participate in and facilitate workshops with clients to help push strategic discussions and alignment 
Partner with brand strategy leads, BX teammates and account leadership to deliver on all client needs 
Contribute to the VML experience strategy and BX thought leadership and IP 

Required Skills & Abilities

Strong problem solving and troubleshooting skills; superior critical thinking skills 
An innovator and visionary with a creative imagination and a way of working that inspires creativity 
A demonstrated passion, familiarity, and curiosity with design thinking methodology  
A demonstrated passion for creating solutions that deliver and capture value for an organization, its customers, and its employees 
Ability to communicate effectively, aggregating information into an intuitive, easy-to understand flow (both orally and written) 
Completion of a bachelor’s degree and a multidisciplinary background, preferably in a related major such as marketing, advertising, strategic planning, business strategy, psychology, sociology, or anthropology or equivalent experience
Interest in brand experience, product management, business strategy, and innovation  
3-5 years applicable experience
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
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$60,000—$140,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an

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