Director, Social, GCS

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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The Paid Social, Senior Account Associate Director is the paid social lead for designated clients/campaigns and is responsible for delivering category-defining capabilities and services across all Biddable channels, with a particular focus on paid social activity. Success in this role involves providing strategic in...

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Proven experience at Activation Director level in a Digital Media or Advertising role (including some aspects of managing P&L)​
Proven Project Management, Leadership and People Management Experience​
Experience with planning and running large-scale paid social activity on Facebook, Twitter, and LinkedIn, either directly or via third party platforms​
Excellent knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.​
Experience of managing paid social vendor relationships​
Regularly contributes to paid social best practices and campaign processes​
End of quarter wrap up and review content for biddable campaigns.​
Responsible for Biddable media planning and strategy​
Experience with Google Analytics (plus certification) desirable​
Experience with programmatically-bought paid social activity desirable ​
Some experience with paid search, programmatic display & reservation-based buying desirable