Manager, Media Activation, UK

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

As a Paid Search Account Manager, you will own the day-to-day execution of all elements of paid search activity, with a strong emphasis on AI-driven optimization and automation. You will leverage deep platform knowledge and manage client/supplier relationships to ensure you and your team deliver flawless operations,...

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

 
We are looking for candidates who are self-starters, want to succeed, and have a desire to push the boundaries. Passionate about digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g., Performance Max, Microsoft Audience Network, and emerging AI-driven campaign types). Successful candidates will have an analytical mindset coupled with creativity.
Some experience line managing people, their development, and workload.
Deep Paid Search knowledge and experience, with current dated certifications (Google Ads and Microsoft Ads).
Excellent knowledge of bid management and core Paid Search technology platforms (Google Analytics 4, GMP platform, SA360, Adobe, and familiarity with AI-driven optimization tools).
Excellent data analysis skills and understanding of the strategic & tactical application of paid search and digital marketing, including the impact of AI on campaign performance.
Strong Microsoft Office skills which include Excel & PowerPoint.
Experience in Google Data Studio, Looker Studio, or similar reporting platforms.
Operationally proficient with excellent project management skills. You have a demonstrable ability to manage multiple tasks at once.
You are proactive; our mantra is all about ‘Positive Provocation’. We need people who have the confidence to question the status quo.
You have immaculate attention to detail.