About the Job
Customer Experience Improvement Lead | Tripadvisor
Job Location: This role requires 1 day per week in our London Office
As the Lead, Customer Experience Improvement Lead, you will sit at the intersection of AI analytics, traveler psychology, and revenue optimization. Cancellations are one of the most critical churn metrics in Experience driven disruptions, changing plans, price volatility, or booking friction, how we handle a cancell...
Key Responsibilities
1. Business Insights & Strategic Commercial Value
Executive Decision Intelligence: Translate conversational data and cancellation reasons into actionable business insights and financial impact models for executive leadership
Cancellation Reason Economics: Quantify the true business cost of each cancellation driver (e.g., policy friction vs. price matching vs. competitor gains vs. service failures) to guide capital allocation and resource prioritization.
Market & Competitor Signal Analysis: Identify macro-trends and market shifts in cancellation drivers (e.g., travelers canceling due to lower pricing found on competitor platforms, macro-economic shifts, or changing travel sentiment) to inform dynamic pricing and policy strategies.
2. Closed-Loop Root Cause Analysis & Operational Fixes
Establish a robust Closed-Loop Root Cause Analysis (CLRCA) framework to continuously map, track, and categorize customer friction into Product, Policy, Process, Partner or People leveraging existing Voice of Business automated mechanisms
Provide feedback to Service Operations for Process optimisation and People Coaching opportunities
Maintain a dynamic "Friction-to-Fix" Tracker that quantifies the financial and sentiment impact of unresolved root causes and holds cross-functional owners accountable for operational resolutions.
3. Real-Time AI & Traveler-Centric Signal Infrastructure
Design and deploy AI-driven conversational intelligence models (LLM/NLP) that prioritize identifying traveler distress, confusion, and intent across voice, chat, messaging, and email.
Build real-time alert systems to catch emerging traveler friction points (e.g., policy ambiguity, system outages, sudden flight disruptions) before they turn into mass cancellation waves.
Integrate generative AI speech-to-text, sentiment scoring, and intent recognition tools directly into front-line agent platforms to support teams in delivering empathetic care.
Required Skills & Abilities
As the Lead, Customer Experience Improvement Lead, you will sit at the intersection of AI analytics, traveler psychology, and revenue optimization. Cancellations are one of the most critical churn metrics in Experience driven disruptions, changing plans, price volatility, or booking friction, how we handle a cancellation defines our relationship with our travelers.
You will sit at the intersection of empathetic service, AI analytics, and business strategy. You will design and own an enterprise-grade Closed-Loop Root Cause Intelligence Engine. Your mission is twofold: decode why travelers cancel in real time to ensure Service Operations provide effortless support and translate real-time cancellation reasons into high-impact business insights that drive executive decision-making, revenue protection, policy adjustments, and product innovation. At Tripadvisor Group we are Traveler first in all our decision making.
Business & Financial Acumen: Exceptional ability to translate unstructured customer text/audio into quantifiable business metrics, ROI calculations, and strategic recommendations for senior executives.
Traveler-First Mindset: Unwavering commitment to designing solutions that solve customer pain points first, knowing sustainable revenue growth naturally follows.
Closed-Loop & Root Cause Expertise: Demonstrated track record of implementing Closed-Loop Feedback systems and Root Cause Analysis methodologies (5 Whys, Fishbone, Failure Mode Analysis) in customer-facing environments.
Domain Experience: 5+ years in Customer Insights, Voice of Customer (VoC), CX Analytics, or Behavioral Data Science within the Travel, Airline, Hospitality, or OTA sectors.
AI & NLP Expertise: Hands-on experience with AI tools, NLP, speech analytics (e.g., CallMiner, Gong, Medallia, Retell AI, Qualtrics AI, or proprietary LLM pipelines).
Data Literacy: Proficiency in visualization tools (Tableau, PowerBI) and SQL/Python to query conversational and operational databases.
Strategic Storytelling: Ability to synthesize complex, multi-channel conversational data into clear executive summaries and business cases.
Cross-Functional Influence: Proven track record of convincing Product, Commercial, and Finance leaders to prioritize systemic fixes based on traveler feedback.
Agility: Capability to react swiftly during high-stress operational events to protect both the traveler experience and company performance.
