Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 99% of primary care deserts.
Ro is consistently recognized as a top workplace in Health Care, in New York, and for Women and Parents—earning more than 20 honors from Fortune, Great Place to Work, and PEOPLE since 2021. In 2025 alone, we ranked top 5 among medium workplaces in Health Care and New York, and top 50 nationwide.
We are seeking a curious, analytical and results-driven marketing professional to join our Offline Marketing team and help drive new patient growth across Audio, YouTube and endorser partnerships. Reporting to the Senior Manager, Offline Marketing, you will own the day-to-day management and optimization of a growing portfolio of Audio and YouTube campaigns across Ro’s conditions while helping build the next generation of our endorser partnership program. You’ll work across podcast, streaming audio, YouTube and talent partnerships to identify new opportunities, evaluate and structure deals, optimize existing campaigns, and develop a proactive pipeline of endorsers who can help Ro reach and acquire new patients.
The ideal candidate combines strong media and performance-marketing instincts with an enthusiasm for creators, talent and partnerships. You are comfortable using data to make decisions, managing a large portfolio of campaigns and external partners, and moving between day-to-day execution and longer-term opportunities to improve and grow a program. This role is highly cross-functional and requires a collaborative approach to working across multiple agency partners, Creative, Legal, Product Marketing, Engineering and Medical teams.
3- 5 years of experience in performance marketing, media planning/buying, partnerships, growth marketing, or a related field.
Experience managing or supporting scaled acquisition programs within a marketing program with budgets of $3M+/month.
Experience across one or more relevant media channels such as Audio (radio + podcasts), YouTube, creator partnerships, TV/CTV, or other Offline acquisition channels.
A genuine interest in creators, endorsers, podcasts, YouTube and the broader media landscape, with an instinct for identifying talent and content that could resonate with an audience.
Strong performance-marketing instincts and comfort using metrics such as CAC, response rate and conversion performance to evaluate campaigns and make optimization recommendations.
You have a passion for data and possess the expertise to utilize both qualitative and quantitative information in effective decision making
You have experience and are familiar with running A/B, multivariate, and geo tests
You are familiar with the nuances and complexities of the various attribution approaches for offline channels
Experience managing external agencies, media partners, creators or other external stakeholders and an ability to build productive, trusted relationships.
Experience working through creative development and production workflows, with an understanding of how creative can be tested and optimized as a performance lever.
Strong project-management and prioritization skills, with the ability to manage multiple campaigns and partners simultaneously while maintaining attention to detail.
Comfort working cross-functionally in a fast-paced environment and navigating ambiguity as priorities and opportunities evolve.
Strong written and verbal communication skills, including the ability to synthesize performance into clear recommendations for stakeholders.
Experience with marketing analytics and reporting tools such as Looker, Mixpanel, Hex or similar platforms preferred (Audio attribution platforms such as Podscribe and AI platforms such as Claude is a plus!)