Manager, Commerce Social

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

• Develop campaign forecasts, media plans, and strategic recommendations in partnership with Directors and senior leadership.
• Understand client business objectives, retail priorities, and commerce goals to build effective commerce social strategies and execution plans.
• Lead campaign planning, activation, optimization, pacing, and reporting across commerce and paid social platforms including Meta, TikTok, Pinterest, Amazon, Walmart Connect, and Instacart.
• Partner closely with strategy, creative, analytics, and commerce teams to develop fully integrated commerce media campaigns.
• Monitor, track, and evaluate campaign performance analytics based on key client KPIs including ROAS, conversions, traffic, and engagement.
• Deliver client-facing reporting, insights, and optimization recommendations on a regular basis.
• Identify opportunities to improve processes, workflows, campaign efficiency, and overall performance through strategic thinking and innovation.
• Actively contribute to business reviews, new business opportunities, process improvements, automation initiatives, and commerce media thought leadership.
• Create or assist in developing POVs, best practices, playbooks, and process documentation related to commerce social and retail media activation.
• Mentor and support junior team members while helping foster a collaborative and growth-oriented team environment.
• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ years of experience planning, buying, and optimizing paid social and/or commerce media campaigns.
• Experience across platforms such as Meta, TikTok, Pinterest, Amazon Ads, Walmart Connect, Instacart Ads, or other retail media ecosystems preferred.
• Strong understanding of commerce media KPIs, retail media strategy, and performance optimization.
• Proven ability to build strong client relationships and contribute to account growth and success.
• Prior experience mentoring or managing junior team members is preferred.
• Excellent verbal and written communication skills, organizational abilities, multitasking capabilities, and attention to detail.