Senior Data Marketing Analyst

Deep expertise in marketing analytics, SQL, building SNF agents, dashboarding, and translating complex data into clear business recommendations

A rigorous, curious approach to measurement, with the ability to move from business question to analysis, insight, and action

Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office

Own marketing analytics across channel performance, campaign analysis, cohort analysis, and funnel reporting, translating findings into clear recommendations for the business
Build and maintain dashboards that give marketing teams and senior stakeholders accessible, actionable views of performance and underlying drivers
Lead ad hoc analyses that answer meaningful business questions, identifying the drivers behind performance and opportunities for action
Develop clear reporting and executive-level summaries that communicate marketing performance, trends, implications, and recommended next steps
Partner with marketing and marketing sciences teams to define what matters, determine how it should be measured, and strengthen decision-making through data
Apply marketing measurement concepts including attribution, incrementality, media mix, and funnel analysis to evaluate marketing effectiveness
Monitor data quality, identify anomalies or inconsistencies, investigate root causes, and partner with relevant teams to improve the reliability of marketing data
Build AI-enabled analytical agents, workflows, and models that improve the efficiency, depth, or scalability of marketing analysis, while critically evaluating outputs for accuracy, limitations, and appropriate use
Use critical thinking and cognitive flexibility to test assumptions, explore alternative explanations, and adapt analytical approaches as new information becomes available
Present complex findings and recommendations to VP and executive-level stakeholders by synthesizing complex analysis into concise narratives that connect insights to company strategy, financial impact, opportunities and risk trade-offs
Continuously explore new analytical methods, AI capabilities, and measurement approaches, applying sound judgment to determine when they can responsibly improve the quality of marketing insights

5+ years of experience in data analytics, business intelligence, product analytics or a related analytical discipline, including experience operating in highly complex analytical environments.
Deep SQL expertise and demonstrated experience designing efficient analytical solutions across large and complex datasets.
Advanced experience with dbt and data modeling, including building scalable, reusable data models and trusted analytical foundations.
Advanced experience with Tableau or comparable business intelligence platforms and experience developing scalable reporting and visualization solutions.
Experience with customer or product analytics platforms such as Amplitude and applying behavioral data to product and business decisions.
Demonstrated experience leading complex, ambiguous analytical initiatives from problem definition through analysis, recommendation and business impact.
Experience partnering with senior leaders and influencing strategic decisions through clear, evidence-based analytical recommendations.
Strong business acumen with the ability to connect customer and product analytics to broader business drivers, including revenue growth, customer retention, operational efficiency and risk.
Experience establishing analytical standards, shared metrics or reusable frameworks that improve consistency and scalability across teams.
Experience applying AI-enabled tools and emerging technologies to analytics workflows, automation or self-service capabilities.
Demonstrated ability to mentor other analysts, elevate analytical rigor and contribute to stronger technical and problem-solving practices across a team.

Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly.
We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back.
We think these are just some of the best things about being a Zipster. We will also offer you:
Flexible working culture
Incentive programs
Unlimited PTO
Generous paid parental leave
Leading family support policies
Company-sponsored 401k match
Learning and wellness subscription stipend
Beautiful Union Square office with a casual dress code
Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices available

Zip is committed to a straightforward and transparent pay structure. The actual base salary will be determined by various individualized factors, including job-related knowledge, skills, experience, location, internal equity, as well as other objective business considerations.
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