Senior Employer Brand Specialist

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a cl...

At Klaviyo, we're Built Different: a company of builders who take ownership, operate with candor, and believe we're 1% done. That extends to how we tell our own story, both inside and out.

We're seeking a Senior Employer Brand Specialist to own recruitment marketing execution across every channel candidates meet us in: social, our career site, and job boards. You'll bring Klaviyo's employer brand narrative to life in the channels that matter for hiring – turning strategy defined by our Internal Commun...

5+ years of experience in recruitment marketing, employer brand, or performance marketing, including having built or run a recruitment marketing function from the ground up.
A sharp read on the market and the hiring funnel, comfortable pulling signal from hiring trends, candidate feedback, and competitive employer brand moves, and turning that into concrete content ideas.
Comfortable owning a budget and vendor relationships independently, with a track record of doing so.
A strong content producer who can create or direct video, social, and candidate-facing storytelling.
Working design skills, comfortable in tools like Figma, Canva, or Adobe Express to quickly produce clean, on-brand ad creative and social assets without always needing to route through a brand or design agency.
Data-literate: you read campaign and funnel performance and use it to make real decisions, not just report numbers.
A clear communicator who can both take direction on narrative and bring your own point of view to what that narrative should cover next.
Comfortable operating with real autonomy and minimal oversight, since this is a new function for the team you're joining. You'll be defining as much as executing.
Proficiency with GSuite and Slack required; experience with career site platforms, ad platforms (LinkedIn Campaign Manager, job board ad tools), lightweight design tools, and content production tools preferred.
Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. 
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.