Senior Associate, Commerce Programmatic

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Our focus is not only on delivering exceptional work, but on continuously evolving how we work. We build and scale modern operating models, workflows, and tools that drive efficiency, transparency, and measurable impact across the business.

Manage programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
Optimize client accounts to meet their established KPIs.Audit and review digital creative tags, ensuring they are accurate for the launch of the campaign, providing clear guidance to Ad Ops team including details on verification requirements.
Ensure on-going campaign compliance to GroupM established guidelines and best practices.
Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
Identify insights and optimizations utilizing historical data and competitive research.
Address technical issues with programmatic campaign serving.
Understand key drivers of performance on various ecommerce platforms and marketplaces.
Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
Strong drive to understand the retail landscape and latest trends in commerce media.
Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
Ability to collaborate and work effectively with internal teams and external partners.
A self-starter attitude that thrives in a fast-paced environment.
Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.