Waabi, founded by AI visionary Raquel Urtasun, is the leader in Physical AI. With a world-class team, we're unlocking the next era of autonomous transportation with technology that's powering commercial autonomous trucks and robotaxis. Waabi is backed by and partners with world leaders in AI, automotive, logistics, and deep tech.
With offices in Toronto, San Francisco, Dallas, and Pittsburgh, Waabi is growing quickly and looking for diverse, innovative and collaborative candidates who want to impact the world in a positive way. To learn more visit: www.waabi.ai
About the role…We’re looking for a Brand and Digital Marketing Manager to join us on a contract basis and keep our day-to-day brand and digital marketing running. This is a hands-on role: you’ll publish content to our website, run paid digital campaigns, manage our social channels and email marketing, and report on results. You’ll work closely with our marketing and communications team and agency partners, and you should be comfortable stepping in quickly and owning your work end-to-end.
You will...
Website management
Publish new press coverage, blog articles, and research papers to the Waabi website.
Coordinate with internal stakeholders to ensure accuracy and timely publishing.
Digital management
Manage day-to-day execution of Google Ads and LinkedIn Ads campaigns.
Monitor HubSpot workflows, form submissions, and lead routing.
Flag performance issues or anomalies to the team.
Social media
Execute weekly social posting across LinkedIn, YouTube Shorts, Instagram, and X.
Reformat and adapt content for each platform's native format and audience.
Support platform expansion efforts as new channels are introduced.
Monitor comments, tags, and media mentions across social platforms.
Flag items that require a response or escalation to the appropriate team member.
Industry news
Compile and distribute a weekly or biweekly industry news roundup to the team.
Format the roundup consistently and flag Waabi mentions for prioritization.
Prepare one-off Waabi media mentions for the marketing team to share on Slack with the wider team.
Email marketing execution
Send scheduled email campaigns via HubSpot.
Coordinate post-event and nurture emails with relevant stakeholders.
Monitor email deliverability and flag any issues.
Asset management
Organize and maintain the media kit, photo library, and b-roll in shared drives.
Keep assets up to date and accessible to the team and external partners.
Tracking & Reporting
Pull bi-weekly social and digital performance metrics.
Compile and share a brief performance summary with the team.
Cross-functional support
Support product marketing, comms, and events leads on execution tasks as needed.
Support one-off facility branding requests, such as signage and swag coordination.
Support day-to-day communication with design, video, and swag vendors.
Format and schedule social posts for executives.
Qualifications:
5+ years of experience in digital mar