About the Job
Zscaler (NASDAQ: ZS) accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed acros...
We believe the future of work is Human + AI and are building an AI-native enterprise where human potential is amplified by machine intelligence to solve the world’s hardest security challenges. Driven by deep customer obsession, we are committed to the mission, outcome, and to each other. We bring these commitments ...
We are looking for a Principal, Field Marketing - Healthcare Americas to join our team. This is a Remote (United States) role, reporting to the VP of Field Marketing. This results-driven marketing leader will own the go-to-market (GTM) strategy and pipeline generation for the Healthcare vertical in the Americas. In ...
Key Responsibilities
Own the Americas Healthcare Marketing Plan, defining the vertical field marketing strategy, landing the Zscaler narrative in-market through regional activations, and managing an execution calendar and scorecard aligned to revenue targets
Design, deploy, and optimize multi-touch integrated campaigns and Account-Based Marketing (ABM) strategies to engage hospital buying committees and drive deal progression
Curate high-touch CXO programs and lead the field marketing activation strategy at major healthcare industry events, including HIMSS, CHIME, and ViVE
Own and track the vertical marketing scorecard, leading regular pipeline reviews and Quarterly Business Reviews (QBRs) with sales and marketing leadership to share data-driven insights
Required Skills & Abilities
You thrive in ambiguity and fast-paced environments, comfortably charting the path forward and turning complex, evolving challenges into meaningful strategic opportunities.
You act like an owner with a strong bias for action, taking full accountability for outcomes while navigating seamlessly between high-level vertical strategy and hands-on execution.
You are a high-trust collaborator who embraces open feedback, communicates with candor and respect, and partners closely across sales and marketing to achieve shared goals.
You are deeply customer-obsessed, developing strong empathy for healthcare provider organizations and grounding your strategy in solving their real-world operational and security needs.
You are data-driven, using pipeline metrics, intent data, and market evidence to measure what matters and guide informed decision-making.
Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving
8–10+ years of B2B field marketing, demand generation, or solutions marketing experience, ideally in enterprise software, cloud, or cybersecurity
Significant experience marketing directly into Healthcare provider organizations, including Health Systems, IDNs, and Hospitals
Demonstrated track record of building trusted partnerships with enterprise sales leaders
Hands-on experience with modern MarTech stacks, including Salesforce, Marketo, Demandbase/6sense, and Definitive Healthcare
Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience
Demonstrate a proven ability to leverage AI technologies and workflows to drive measurable operational efficiency
Deep familiarity with healthcare decision-making structures and industry compliance frameworks, including HIPAA and HITECH
Proven track record leveraging data and buyer intent signals to drive high-converting campaigns in a B2B market
Outstanding written, verbal, and presentation skills, with proven executive presence presenting vertical strategy and pipeline performance in executive QBRs and to senior leadership
#LI-RemoteUS #LI-DS9
Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training.
The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits.
