Associate, Insights & Analytics, GOC

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

As a Creative Testing Analyst, you will be responsible for supporting the execution and management of creative tests across multiple markets as well as supporting creative-related analysis projects. You will be partnering with creative testing, analytics and cross-discipline team members across Europe and Asia/Austr...

 
As a Creative Testing Analyst, you will be responsible for supporting the execution and management of creative tests across multiple markets as well as supporting creative-related analysis projects. You will be partnering with creative testing, analytics and cross-discipline team members across Europe and Asia/Australia, helping evaluate creative quality to ensure our campaign creative rotations have the best chance of success.
The ideal candidate has experience in operations and/or project management. Bonus if you also have experience with data analysis and/or advertising creative asset management.
 
Champion real-time data QA, input, and formatting to ensure successful implementation of creative tests.
Proactively identify and resolve program & project issues, escalating appropriately
Ensure the active maintenance of project documentation, including detailed schedules and communications.
Stay up to date on our product offerings and how it affects creative testing
Liaise with vendors and clients

 

Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent. Degree within Analytics, Technology, Marketing, Advertising or equivalent experience
At least C1 English language proficiency or equivalent
1-3 years of experience working in a marketing analytics-based role, preferably in a media agency
Proficiency in Excel, PowerPoint (Google Workspace a bonus)
Exposure to measurement of both Brand and Direct Response marketing campaigns
Strong project management skills
Strong verbal and written communication
Strong attention to detail and ability to manage multiple tasks
Highly organized and efficient under pressure
Natural affinity for numbers/data and a passion for exploring data in order to solve problems
Experience with generative AI tools (Gemini, ChatGPT) a plus
Experience with programming languages such as R, SQL, and Python a plus

 
 
Our mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As a WPP Media employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.