[TECH] Senior Frontend Engineer [CONSUMER]

This role is part of HelloFresh’s New Ventures Tribe, where we build and scale new business models. You’ll work directly on The Pets Table, a fast-growing US-based pet-food brand that delivers personalized feeding plans to dog owners. Primary responsibility centers on enhancing active user experiences to improve cus...

As a Senior Frontend Engineer, you will contribute to key initiatives across the customer-facing web application, working with a modern React / Next.js / TypeScript stack. You will integrate with our CMS, leverage experimentation frameworks, and utilize GenAI tools (such as Claude, Cursor, Figma, and Contentful MCPs...

Design, build, and optimize customer-facing applications using React, Next.js, and TypeScript.

Participate in frontend architecture discussions, technical decision-making, and platform scalability.
Support improvements in production monitoring, alerting, and observability.
Collaborate closely with Product, Design, and cross-functional partners to prototype, iterate, and deliver seamless user experiences.
Utilize modern AI tools and workflows to enhance engineering efficiency, code quality, and standards.
Initiative Ownership: Ability to lead complex projects end-to-end—translating vision into structured implementation plans and guiding teams through execution to successful delivery.

Frontend Mastery: Deep expertise in React and TypeScript (ideally Next.js), with a strong track record of delivering production-grade frontend applications, architectural design, and performance optimizations.
Collaboration & Ownership: Proactive, autonomous mindset with strong communication skills to explain complex technical decisions, share knowledge, and drive results across domains.
GenAI Expertise: Hands-on experience leveraging modern AI tools and workflows (e.g., Claude, Cursor) to increase development speed and elevate technical standards.
Observability & Monitoring: Practical familiarity with setting up and maintaining monitoring and observability frameworks in production environments.
Product & Design Sense: Strong product and design judgment with the ability to independently prototype and iterate on coherent, high-quality customer experiences.
Bonus: Hands-on experience with backend services and APIs (e.g., Node.js, GraphQL, REST, or serverless architectures) to collaborate effectively across the full stack.
Nice to Have: Hands-on experience building cross-platform mobile apps with React Native, including native module integrations, performance optimization, and mobile rendering patterns.