About the Job
We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.
We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.
You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.
Key Responsibilities
We're looking for an exceptional Search Lead to own and scale our search channel growth in the UK market. This is a high-impact, hands-on growth role where you'll be responsible for scaling performance across the Google ecosystem — leveraging deep expertise across all Google products, from Search to Performance Max — to drive sustainable, compliant growth in one of the UK's fastest-growing digital health brands.
You'll think end-to-end — from bidding and targeting strategy through to landing page experimentation, optimisation, and performance analysis. If you've mastered paid search in regulated industries, thrive on seven-figure monthly budgets, and love turning complexity into measurable results, we want to meet you.
Own the UK Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail
Manage and optimise 7 figure monthly media budgets, working closely with Allocation & Performance Managers on budget allocation
Lead A/B and multivariate landing page testing, turning performance data into actionable insights
Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS
Champion a culture of testing and optimisation, embedding experimentation into every stage of the funnel
Stay ahead of platform changes — monitoring new Google features, policy updates, and compliance nuances within healthcare advertising
Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results
Analyse competitors and UK market trends to identify growth opportunities and develop high-performing bidding and targeting strategies
Work cross-functionally with product, marketing, design, and the Growth Lead to ensure consistent messaging and execution of market-winning strategies
Required Skills & Abilities
4+ years in search or paid media, with deep hands-on experience managing Google campaigns
Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max)
Proven track record planning, executing, and interpreting landing page experiments
Highly analytical mindset with strong attention to detail, able to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders
Experience working in regulated industries (e.g., healthcare, pharma, insurance) and comfort navigating compliance frameworks
Experience in D2C, consumer, or subscription-based businesses — you understand how to optimise for acquisition, retention, and lifetime value
Strong understanding of UK consumer behaviour and how to localise campaigns for tone, messaging, and search intent
Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations
Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways) is highly desirable
Experience scaling search in multi-market or global organisations, and comfort using first-party data to optimise creative and bidding strategies, is a plus
