Principal Data Scientist, Marketing Measurement

At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.

As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 3,000 signals, powering smarter, fairer decisions for...

We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that s...

8+ years of experience in data science or a related quantitative role, much of it spent measuring marketing or growth spend
Hands-on experience designing and analyzing incrementality tests, and a solid grasp of causal inference beyond standard A/B testing
Working knowledge of marketing mix modeling and multi-touch attribution, including where each one breaks down
Strong Python and SQL skills
A track record of measurement work that changed how a marketing budget was spent
Clear communication with technical and non-technical audiences, and the judgment to push back when the evidence doesn't support the plan
Good judgment about when a result is solid enough to act on and when it needs another test
Ability to work independently, scope your own projects, and drive them end to end in ambiguous situations

 
An exceptional candidate will also have:
A PhD or master's degree in statistics, economics, computer science, or another quantitative field
Familiarity with AI tools that speed up analysis and reporting