About the Job
Join ShopMy - Powering the Future of Digital Marketing
ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabling top creators to monetize their influence and partner directly with the brands they love—driving discovery through trusted tastemakers and authentic r...
ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures.
Key Responsibilities
As our founding PR & Communications hire, you will build and own our earned media function—shaping the stories we tell, the channels we use, and the voices that represent us. This foundational role requires a nuanced media strategy, relying on strong relationships across business, trade, creator, technology, and consumer media.
Reporting to our Head of Marketing and working closely with our founders, you will turn company priorities, data, product developments, and market trends into compelling stories that build brand awareness.
PR Strategy: Build and lead ShopMy's earned media strategy, both holistically and by channel—targeting relevant media for Brands, Creators, and Shoppers.
Story & Channel Development: Identify the right stories, audiences, spokespeople, and channels—from traditional press and podcasts to speaking opportunities and executive social.
Media Relations: Bring trusted relationships with influential reporters and editors across business, technology, marketing, retail, fashion, and culture and invest in building our existing relationships.
Executive Strategy: Develop thought leadership strategy and platforms, draft talking points and quotes, schedule and prep for interviews and speaking opportunities for founders and executives.
Data & Launch Storytelling: Turn proprietary insights, product launches, partnerships, and milestones into repeatable media moments.
Rapid Response and Crisis Management: Proactively plan for situations requiring crisis management. In the moment, manage inbound press, timely commentary, and communications around sensitive situations.
Operations & Management: Build and scale ShopMy’s PR function, managing relationships with external PR agencies and leading the hiring of junior talent as necessary.
Required Skills & Abilities
Relevant Experience: 8-10+ years in communications, with a specialty in earned media, ideally across agency and in-house roles.
Media Relationships: Strong relationships in at least two of these areas: business and trade, creator and technology, or consumer and lifestyle.
Editorial Judgment: A strong instinct for what makes a story timely, relevant, and credible.
Brand Judgment & Taste: Strong instincts for whether a story is not only timely and relevant, but right for our brand, reflecting what we stand for and the level of taste and cultural credibility we want to be known for.
Writing Excellence: An exceptional writer across pitches, executive briefs, quotes, bylines, and social content.
Strategic Operator: Able to set strategy while remaining hands-on with pitching, writing, and relationship development.
Builder Mindset: Comfortable advising senior leaders and building a communications function from the ground up.
Industry Fluency: Experience in technology, fashion, beauty, retail, performance marketing, or the creator economy.
In compliance with New York Pay Transparency Law, the salary range for this position is as shown. We note that salary information as a general guideline only, actual compensation may vary from posting based on the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations.
New York Pay Range
$200,000—$275,000 USD
The provided salary range is base salary, exclusive of bonus potential or commission, and is a good faith estimate of cash compensation. ShopMy is flexible pending candidate's experience and how our business needs evolve throughout the search. Every employee of ShopMy receives equity on top of cash compensation!
Benefits & Perks
ShopMy invests in more than compensation. We support your health, your growth, and your life outside of work.
Equity in ShopMy - Every employee is an owner; all roles receive equity
Monetize Your Influence - Every employee builds and grows their own ShopMy page
401(k) with Company Match - 3% employer contribution, fully vested
Healthcare Coverage - Medical, dental & vision benefits, including a 100% employer-paid medical option and dependent coverage
Mental Health Support and More - We offer employees and their dependents virtual mental health support, urgent care, and primary care visits at no cost
Flexible PTO - Take the time you need, including your birthday off
13 Company Holidays
14 Weeks of Paid Parental Leave
Remote-First Culture with an NYC HQ - Some teams may have different location requirements
Workplace & Wellness Stipends - Support for wellness, home office needs, and a Wellhub membership
Disability & Life Insurance - 100% employer-paid
Health Care FSA/HSA
Annual Company Offsite
Quarterly Team Co-Locations
ShopMy participates in E-Verify and will provide the federal government with your Form I-9 information to confirm work authorization upon hire.
