Senior Director / Director , Breast Oncology Lifecycle Management

As the Senior Director / Director of Breast Oncology Lifecycle Management, this individual will work in a highly matrixed environment to help shape the strategic direction and drive execution for company success in breast cancer. This individual will report directly to the Senior Director/Head of Women’s Cancer Life...

Drives commercial strategy and success in breast cancer, working closely with broader cross functional teams to create and support execution of a strategic plan that supports adoption across all stakeholders (e.g., academic and community oncology)

Lead the breast cancer lifecycle team in defining and prioritizing key indications and developing a roadmap to fill evidence data gaps.

Maintain a deep understanding of the breast cancer space by integrating real-time customer feedback, publications, data presentations, competitive and market intelligence.
Define value proposition and messaging framework in collaboration with commercial marketing for Natera’s oncology suite of products in breast cancer based on clinical evidence and the competitive landscape.
Provide commercial insights to optimize the success of Signatera in breast cancer.
Partner with Market Access to gain reimbursement for non-covered indications, specifically supporting the development of dossiers for submission to Medicare/MolDx & commercial payers. 
Develop KOL engagement plans in collaboration with marketing, medical, and other cross-functional teams (gain feedback, develop deep relationships, build advocacy)
Co-develop and co-execute advisory boards in collaboration with medical affairs and perform other market research as needed.
Frequently present strategic plans and progress on goals to executive leadership.

 

Bachelor’s degree, Advanced degree preferred (MBA or PhD)
Breast cancer market experience strongly preferred 
>8 years experience in product marketing, market analytics at a pharmaceutical / biotech company
Previous KOL management experience preferred
Working knowledge of oncology molecular testing / biomarkers

 
Ability to lead without authority, influence and inspire individuals
Proven strategic agility with an enterprise mindset and ability to operate with executive presence 
Ability to partner and collaborate across a broad range of internal and external partners  
Strong customer orientation and focus, particularly establishing thought leader relationships
Proven ability to communicate the complex simply (biomarkers, multiple indications, etc.)
Strong organizational / time management skills; manage and complete multiple projects