The SDR is responsible for identifying, validating, creating, and qualifying new account opportunities in assigned accounts, territories, or buying centers for the channel, inside and field sellers to pursue. SDRs use a spectrum of tactics, including phone outreach with voicemail, email, social media, and chat, to c...
These initial marketing interactions are used as starting points to identify and engage other members of the buying group in an outbound effort to further validate buying signals and qualify the potential opportunity.