About the Job
The company is founder led, profitable and growing.
Product marketers at Canonical sit between product and the market. They take deeply technical open source products and decide what they mean to a user and a buyer; which problem they solve, who should care, why we win, and what it should cost. That work shows up as positioning and messaging, launch plans, competitiv...
This is a role for someone who wants ownership rather than a brief. You will pick up a portfolio area, form your own point of view on the market, and defend it with evidence. We expect product marketers to talk to customers and community members directly, and to bring opinions to product and sales rather than waitin...
Key Responsibilities
You will own product marketing for one of our product areas, from the market thesis through to the assets that sales and campaigns run on. You will be accountable for whether the story lands, whether launches convert, and whether the sales team can repeat the message without you in the room.
You will:
Own positioning, messaging, and the narrative hierarchy for your product area, and keep it consistent from the website through to the sales deck
Lead product launches end to end with tiering, timeline, cross-functional plan, assets, and post-launch reporting
Build and maintain the competitive picture for your area: who we lose to, why, and what we say about it
Support building the enablement that sales actually uses: battlecards, discovery questions, objection handling, demo narratives
Run structured customer and community research, including win-loss, to keep the messaging grounded in real language rather than internal assumptions
Partner with demand generation, content, web, and events to turn positioning into campaigns that move pipeline
Raise the standard of the craft around you through review, mentoring, and shared frameworks
Required Skills & Abilities
Strong written and verbal communication in English
An exceptional academic track record from high school and university
Proven product marketing experience in B2B software, SaaS, or open source
A track record of owning positioning and messaging for a product or portfolio, not just executing someone else's
Evidence of launches you led that changed a business outcome such as adoption, pipeline, or win rate
The technical curiosity to hold your own with product managers and engineers and to understand the product beyond the datasheet
Comfort using data to test a hypothesis, evaluate a campaign, and change your mind
Ability to influence and align stakeholders across product, sales, and marketing without formal authority
Excellent storytelling skills applied to technical solutions, for both developer and executive audiences
Skill at managing complex, cross-functional projects with several dependencies and a fixed date
Fast adaptation to change and to new technology in marketing
Proactive, outcome-driven, and confident operating independently at a global scale
Experience marketing to developers, or in infrastructure, security, or IoT categories
Familiarity with open source communities and commercial open source business models
Experience across both product-led and sales-led motions, and with the handover between them
Public speaking, webinars, or conference presence in a technical field
Experience mentoring or leading other product marketers
