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Senior Media Planner

WPP Media
Toronto, Canada Full Time USD 45,000 - 66,250 p.a. 1 day ago

About the Job

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

In this role you will be responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position work closely with senior management and agency partners to create and evaluate media stra...

Required Skills & Abilities

Minimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment or strategy teams within an established media agency 
University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience 
Experience working with a range of clients in a digital environment 
Demonstrates understanding of media basics and concepts: 
knowledge of different buying methods such as CPM, CPC, CPE, CPA 
Understanding of multiple digital media channels (display, mobile, video, paid search, paid social) 
Proficient with Syndicated tools (PMB, Evaliant, Xpert, Comscore, etc.) 
Proficient with Microsoft Office Suite 
Solid experience with DFA Digital campaign set-up, trafficking and tagging processes 
Solid experience with and understanding of reporting tools (DFA, Omniture, Webtrends, Google analytics) 
Demonstrates accuracy and attention to detail 
Ability to communicate concisely and clearly both orally and in writing 
Self-starter who demonstrates initiative 
Ability to manage multiple projects 
Ability to delegate and oversee Assistant workload 
Team player who can step in and help drive strategy against a landscape that is in constant change 
Thrives in fast paced environment 

Qualifications

Education: Vocational / Technical Certificate / Diploma

Apply now

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