Paid Media Specialist

Full-Time (40 hours/week) | Fully Remote | Working hours aligned with US Eastern Time

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We’re a fast-growing, US-based direct-to-consumer telehealth company in the men’s health and weight loss space. We’re a small, nimble team that competes with much bigger players by moving fast, testing constantly and staying close to the numbers.

You'll start with launches and operations, then take on optimization, and over time grow into cross-platform tracking.
Load 10–12 new video ads per week into test campaigns across Meta, TikTok and Snapchat, working toward two or three launches a week.
Adapt each asset per platform: aspect ratios, crops, links and safe zones, so nothing gets covered by the app's interface.
Write ad copy for every launch: primary text, headlines and descriptions.
Track ad approvals, submit and follow up on appeals, and report which content gets rejected on which platform. Our category is regulated, so this is a big part of the job.
Read test results against our internal playbook and identify winners and losers.
Move winners into scaling campaigns and adjust budgets.
Retest underperformers with new combinations of videos and copy.
Work with attribution events, Google Tag Manager and Google Analytics.
Compare performance across platforms and flag what works where.

We care more about how you think and work than about years on your CV.
Recent, hands-on experience launching ads yourself in Meta Ads Manager. A few months is enough.
Solid grasp of core metrics such as CTR, CPC and CPA, and what a campaign is optimizing for.
Strong organization and attention to detail when handling high volumes of assets.
Self-managed and proactive: you work from one daily check-in and come with your own proposals, not just questions.
Comfortable using AI tools to work faster, while still forming and sharing your own conclusions.
Professional English, written and spoken.
Understanding of data layer structure and uses for attribution.
Experience in TikTok Ads Manager and Snapchat Ads Manager.
Experience with ad approvals and appeals in health, wellness or other regulated categories.
Familiarity with Google Tag Manager, Google Analytics or ad attribution.
DTC or e-commerce experience.
At The Global Talent Co., our mission is to bridge the gap between leading global brands and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.