Site Optimization Manager

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with...

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basica...

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Monitor site performance continuously, surfacing regressions, anomalies, and emerging trends proactively — bringing a diagnosis with business context and recommended next action alongside every flag, not just the data.
Identify conversion optimization opportunities by synthesizing quantitative funnel data with qualitative signals — session recordings, heatmaps, and usability findings — to understand where and why customers experience friction and prioritize opportunities for improvement.
Partner with Analytics to define measurement requirements, ensure visibility into key site performance KPIs, and leverage dashboards tracking CVR, funnel step drop-off, AOV, and session quality across key web surfaces and conversion flows.
Own the day-to-day operation of Life360's web A/B and multivariate testing program, including test scoping, configuration, builds, QA, traffic allocation, and post-test documentation, ensuring experiments are instrumented correctly and results are interpreted with statistical rigor.
Maintain and groom the live experiment backlog in partnership with the Director, ensuring tests are scoped clearly, sequenced logically, and launched on time.
Analyze test results with rigor in partnership with Analytics, evaluating statistical significance, sizing revenue impact, and producing clear readouts that drive confident go/no-go decisions and inform future optimization opportunities.
Manage personalization campaign operations — maintaining segment-to-experience workflows, coordinating with UX/UI and Merchandising on creative, and tracking lift versus baseline for each active experience.
Partner with Digital Product, Engineering, Marketing, and Analytics on experimentation platform configuration, feature flag governance, event instrumentation QA, and tagging validation.
Support hands-on site optimization execution across experimentation, personalization, and content updates, leveraging CMS, commerce platforms, and no-code/low-code tools to implement and QA experiences where appropriate.
Translate performance insights into actionable recommendations, partnering with Analytics on reporting and contributing optimization findings, experiment outcomes, and prioritized opportunities to weekly and monthly business reviews.
Contribute to the financial modeling process by sizing expected lift for proposed tests and reconciling actuals to projections post-launch.
Document experimentation best practices, maintain the team's testing Confluence, and help build institutional knowledge around what works on Life360's web properties.

4–6 years of experience in eCommerce or digital analytics, with at least 2 years of hands-on ownership of an experimentation program in a fast-paced commercial environment. Ideally within a hardware + subscription business.
Proficiency with Statsig preferred or equivalent experimentation platform (Optimizely, VWO, Adobe Target, Dynamic Yield, etc) – you've built and QA'd tests yourself, not just read the reports.
Familiarity with headless commerce architectures, content management systems (CMS), and modern eCommerce platforms such as BigCommerce and Contentful. Comfortable navigating the technical dependencies of site changes, experimentation, and personalization across commerce and content platforms.
Strong analytical foundation – you're fluent in GA4, Amplitude, or a comparable analytics platform, can write SQL to pull your own data, and are comfortable building and maintaining dashboards in Looker, Tableau, or similar tools. You understand the statistics behind experimentation well enough to push back when a test is being called too early.
Experience with personalization tools and segment-based targeting; familiarity with how audience definitions, traffic splits, and experience variants are configured in practice.
Experience leveraging AI-powered tools to accelerate analysis, identify customer behavior patterns, generate and refine experimentation hypotheses, and improve operational efficiency. Curious about emerging AI capabilities and how they can be applied to digital experience optimization.
Detail-oriented operator with strong project management instincts — you can run multiple tests simultaneously, keep stakeholders informed, and maintain clean documentation without being asked.
Collaborative working style with the ability to partner effectively with Product, Engineering, UX/UI, Site Merchandising, and Analytics teams.
Clear communicator who can translate performance data into plain-language insights for non-technical stakeholders.
Curiosity-driven: you follow the data wherever it leads, ask good questions, and treat every test as an opportunity to learn something about the customer.
Bachelor’s degree or equivalent.