Seeding Program Manager - Luxury Lab

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

3+ years of experience in influencer marketing, product seeding, luxury brand PR, or high-touch creator community management, with a background in the beauty sector highly regarded
Proven ability to manage complex, multi-stakeholder logistics programs end to end, including inventory tracking, premium fulfillment coordination, and campaign delivery at scale with a precision-led approach
Proficiency across major social media platforms (TikTok, Instagram, YouTube) and influencer marketing tools such as Traackr, CreatorIQ, or equivalent, with the ability to translate performance data into clear, actionable insights
Highly developed interpersonal and communication skills, with a demonstrated track record of building trusted, long-term relationships with talent, agents, and senior brand stakeholders with confidence and diplomacy
Exceptional organisational skills and sharp attention to detail, with the ability to manage multiple campaigns, custom packaging requirements, and competing deadlines simultaneously without dropping standards
Commercial acumen and direct experience owning and reporting on creator budgets, including resource allocation, cost control, and demonstrating ROI across paid integrations and high-value gifting programs
A strong eye for luxury and beauty aesthetics, with the ability to enforce high creative standards across creator briefs, visual executions, seeding kits, and all brand-facing communications
Experience managing or transitioning operational ownership of a large-scale creator program, loyalty program, or closed creator community
Hands-on familiarity with bespoke fulfillment processes including custom kitting, couture-standard packaging, and premium white-glove delivery tracking
An established network within Australia's prestige beauty, professional makeup artist, or creator talent ecosystem

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
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